If you think you need a sales funnel, you might be right OR you might be wrong. Listen to this episode to see if you need to do more work in your business before you build a funnel and spend money on courses.

IN THIS EPISODE

0:33 Today we’re going to talk about why you don’t need a sales funnel. With all this talk of funnels, or if I have one more person who comes to me and says the reason why I’m not making money is that my funnels aren’t working. No, there were no sales funnels 20 years ago. Before you can really implement a sales funnel is you have to have relationships, and you have to have something that people want.

1:56 It’s an amazing tool to implement something that is already working. There are so many women who don’t have anything to sell and they’re learning how to make a funnel. And why? It’s a mindset issue. It’s laziness, they’re afraid to have a conversation with their ideal client and find out what they really want and maybe they’ll get answers they aren’t prepared for.

2:55 It might mean you have to go back to the drawing board and tweak a few things. If you don’t find out these things, it’s like polishing a turd. If you’re at this place, whether you’re just starting out or you’ve been in business a while, you need to stop and do these three things.

3:34 Step 1: Figure out who your ideal client is – figure out everything about your ideal client is. Who is she, what does she want (this is usually not what she needs), what keeps her up at night, what is she afraid of? What is making her feel ashamed, guilty, scared, insecure? These are powerful emotions that drive people to purchase. These are feelings that are driving you to purchase course after course. Maybe you don’t know where to go or who to turn to so you’re investing in things to help you. If your ideal client is feeling some raw emotion, if you’re able to pinpoint those and you get her, she’s going to trust her. Whether it’s a product, course or other offerings. You should be doing this every month as you learn more about your ideal client and you grow. Your ideal client might grow over time.

You should be doing this every month as you learn more about your ideal client and you grow. Your ideal client might grow over time. This is a growing, changing model of your ideal client.

6:36 I want you to do some real reflective work on why you want to serve this ideal client. If you’re doing it just to make money, you’re going to have to work a lot harder because that attitude is going to transfer. But if you’re passionate about this, then people are going to be able to tell that too.

7:49 How are you going to do it differently, be able to help her and why is she going to care?

8:09 Step 2: Help them. Figure out who you’re going to help and how you’re going to help, then do it. Ask would you like me to tell you about my services, would you like me to tell you about my product. You have a gift, tell them about it and let them choose. But don’t offer it because you have what they need and you’ll feel good about it. And they’ll feel good about it. Think about that when your limiting beliefs are causing you to stop.

9:35 Step 3: Rinse and repeat. Keep helping people. When you have the money flowing and you have money to work with and you build your business and you’ve got money to work with. With the extra money, then you reinvest that into your business. At that point, then you start thinking about sales funnels because you can. You’ve got a client or service that works and clientele that will give you great referrals. If you want to talk funnels, go check out Dana Malstaff or Dawn Marrs for funnels and marketing. That isn’t the first step though, you have to do other things first. You have to get through the other blocks first.

11:57 Come talk to me if you want to work through money blocks. In six months from now, you’ll feel like a new person with no road blocks, more confidence and limited limiting belief at the end of it. In the Profit Party Academy, we’re learning the tools and the ability to move through those limiting beliefs. It’s what’s going to keep your empire growing and moving forward. If you want to talk to me about it, go schedule a call with me and in the mean time, do this work. Go back and relisten to this episode and do this work with your pen and paper. Meditate and tune in and listen to your body and your intuition of who you want to listen to. Why and how you want to serve them.

A sales funnel is an amazing tool to implement something that is already working. Click To Tweet

KEY TAKEAWAYS

  • Before you can really implement a sales funnel is you have to have relationships, and you have to have something that people want.
  • It’s an amazing tool to implement something that is already working.
  • Do these three steps before you decide to build a sales funnel.

EPISODE RESOURCES

Dana Malstaff

Dawn Marrs

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