In the new age world of marketing online, we hear the same thing again and again: The money is in the list. And that might be true if you’re business in 100% dependent on communication via the web. But what if you actually do business face-to-face. What if your business relies on talking to people in real life and building solid, trusting relationships with them. If you’re running a relationship based business, you might be surprised to find out that your most important asset is not your email list. It’s your network! Wait!!! Stop the presses!!! WHAAAT????? Yep! You heard me! It’s not your email list! It’s your Network! 

This is AWESOME if you are in a relationship-driven business and you:

  • Hate selling
  • Aren’t in love with the idea of having to go out and hustle to sell your services
  • You’d rather the opportunities come knock on your door rather than you having to go out and find them
  • You don’t have the budget or the know-how to pay for ads or advertising or market your services online

Alright, so you get it. Your network is like GOLD when it comes to building your business. But… What exactly is a network? And how can I put it to work for me?

In this video we’re talking about:

  • What a network is
  • How to start building a Master Referral Network of your own
  • How to leverage that Master Referral Network List to GET MORE CLIENTS!!!

 

So, what is a network?

Simply put, it’s the people you know. It’s made up of your first generation of connections: friends, family members, neighbors, community, the people that you have access to by phone or email. These are the people that know you and know who you are. Here’s the key though: These are NOT the people you sell to. These are not your clients. (I’ll explain all of that in a later video). These are the people that you are going to leverage to expand your circle and build a referral network in order to GET MORE CLIENTS!!! So how do you build a referral network starting with the people you know?

You Start by Creating a Master Referral Network List

First, you have to make a list of those people. You have to know who those people are. You know way more people than you think you do. Way more! I promise you! They just don’t come to mind right away when you start to think about them and brainstorm who they are.

So I’ve created a cheat sheet for you to help you brainstorm who is already in your network (and who should be). This will help you identify who is in your network and who might be missing so that you can be on the lookout for those people to add them to your list later on. Grab it here:

After you’ve got everyone you know and their brother on this list, you then want to make sure that all those people who you are and what you do. They can’t necessarily go out and sell your services to other people or refer you to other people if they don’t know what you do. So make sure that they fully understand what you do by explaining it in a way that makes sense to them.

Get Personal

Make sure that they fully understand, on a personal level, what it is that you do. Not just the “rough around the edges” version. They need to understand the “experience”. If you offer an experience, which I’m sure you do (you’re a service based business, right?) from the beginning- the moment that a client first hears your name, looks on your website or gets in contact with you, all the way beyond when you work with them and after, you’re creating an experience for them. The people in your referral network need to know what that experience is like. That way, when they’re telling somebody about you, they can communicate that experience. They can say, “Oh my gosh. I’ve worked with her. She’s not like other people. This is what she does. This is how she made me feel. This is how helped me. And this is how she’s gonna help you.” And that’s what you want. You want to make sure they fully understand that experience. It’s not to say that everybody on that list is going to be the perfect fit for experiencing your service, but there are going to be people on that list who are.

Identify the Key Players & Give them a Sample

So once you have your Master Network Referral List filled in, I want you to go back over it and put a star next to all of the people on the list that serve the same audience as you. The people that serve your ideal client. Make sure you know who they are. They are the key players on your Network List. And then go to them and say, “Look, I really think that I can deliver value to your customers and the people you serve. And I would like to show you how.” And then offer them a free version of your service, if that’s possible. Demo it for them. Invite them to join you on a call. Whatever it is that you have to do to make sure that they understand that experience, the better. If they feel that they can benefit their clientele or their audience by sharing what you offer, or by sharing your name and number, they’re going to. I’ve built my business that way. I have a referral network that rocks! Because they know that by giving my name to their customers, they are doing them a service. They are delivering additional value. And they are confident on what it is that I deliver. You can do the exact same thing. It’s just that easy. So make sure you grab your cheat sheet so that you can start creating your own Master Network Referral List and get started building your business on warm leads by attracting clients who already know what you’re about before you’ve ever even made contact with them. Never again will you have to stress about “selling” your services or hustling to let the world know who you are and what you do. If you have any questions, let me know in the comments below. I will answer everything I can so that help you build your network and rock this out!

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