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Hey, I’m Tonya! 

If you’re a woman who’s ready to build a badass life coaching business so you can get paid to do what you love. . . you’re in the right place!


The 90-Day Action Plan & Workbook

The FREE playbook where I layout everyting you need to know to make money as a life coach—from mindset to marketing to money. . . all in one place!

You know, deep in your soul, that you are meant to help people.

You’ve always known that you were meant to achieve amazing things. And now, you’re thinking bigger. Dreaming of owning a successful business. Dreaming of a life where you get to spend your days doing what lights you up, working with clients you love and enjoying a life of abundance and ease!

I can help you make it happen!

 If you’re ready to master the mindset, habits and skills to turn your gifts into a money-making business that makes a difference, I’ve got the tools to get you there!  

75,000 downloads and counting

Each episode, Tonya brings you actionable tips and tools to embrace your inner badassery and channel it into building a coaching business that lets you change the world. . . and get paid for it! 


 Tonya TV

Start with one of these free training videos to supercharge your coaching business and your mindset.

How to Pay Yourself

How to Pay Yourself

If you know you need to start paying yourself, but don’t know how (or don’t think you have enough money coming in yet) these tricks will teach you how to start paying yourself in your business AND as a bonus, they’ll help you attract premium clients who value your work and are excited to hire you!

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With over two decades of coaching experience and two multiple six-figure businesses, Tonya’s greatest passion is helping women turn their badassery into a business that lets them get paid to make an impact in the world!

Through her best-selling book (Mindset Switch), 5-star podcast, training workshops, and coaching programs, Tonya has taught thousands of coaches how to combine positive mindset tools with practical business strategies that make creating badass business super simple, profitable and fun!


Tiffany Cavegn

Tonya helped me create a plan and a system for my business that feels good, but more importantly, the mindset that made me believe that I CAN do this! I can be a good financial person and manage my business without any stress. If you’re thinking about working with Tonya, you absolutely should! She’s amazing!

Tiffany Cavegn

Tara Bosler

Tonya has a magical way of nudging you outside of your comfort zone so you can bust through your own limitations…all while helping you feel totally safe to explore the unknown. In less than a year after launching my business full-time, I surpassed my annual salary from my previous job. That wouldn’t have been possible without the right mindset.

Tara Bosler

Patricia Fasciotti

Working with Tonya has been the single best investment I’ve made in my business and myself. Before working with Tonya I spent hours inside my own head circling around what I “should” be doing. I hated talking about money, asking for money, and had a hard time charging more than my peers. Now..I’m over it!!!

Anyone can give you practical advice on what you need to grow a business, but not everyone can lift your vibration so high that you radiate success and happiness. That is Tonya’s magical gift!

Patricia Fasciotti

Sharissa Bradley

Tonya has been instrumental in my success both financially and emotionally! She has a very candid way of speaking and teaching that makes you feel like you can accomplish anything you want to. Her education style can match anyone’s needs as she adjusts to fit each person. Without Tonya’s help this year in both a coaching setting, as well as a group setting, I would still have years worth of learning to do!

Sharissa Bradley

Lizzy Russinko

Working with Tonya is unlike anything I’ve ever experienced. She has a special energy that helps you understand that your wildest dreams are not only possible, but that they’re already in your grasp just waiting to be realized. Working with her has changed my life!

Lizzy Russinko



The mindset guide that inspired a revolution

An instant best-seller, Mindset Switch is a must-read for any women who is ready to ditch the self-doubt, transform her limiting beliefs and start believing that she can create the life and business that she wants! 
Mindset Switch. The Book by Tonya Rineer - Identify Your Triggers, Transform Your Limiting Beliefs,and Take Charge of What You Want.

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