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I support successful business owners in aligning mindset and strategy so that shifting from business owner to CEO isn’t just easier – it’s inevitable.

The difference between growing your business and creating alignment in your business is the shift from business owner to CEO.

  • The shift from doing ALL the things to working in your zone of genius and delegating the rest.
  • The shift from working around the clock to getting your life back.
  • The shift away from stress and drained energy and toward empowered confidence.

When you know that what got you here isn’t going to get you there, that’s when you know you’re ready for the kind of support that I offer.

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Start with one of my top free resources to supercharge your business mindset & productivity.

Action Plan Workbook

5-Step Process for Getting Clarity, Getting Focused & Getting Things Done

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Abundance Journal

As a CEO it’s time to start embracing abundance, get started with this journal.

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Pricing Calculator

How much should you charge? Calculate your prices with this workbook.

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With over two decades of coaching experience, Tonya’s greatest passion is helping professional women and business owners overcome their self-limiting beliefs and unleash their greatest potential so that they can achieve success at work, happiness at home and fulfillment in life. 

Through her best-selling book (Mindset Switch), 5-star podcast, training workshops, and coaching programs, Tonya has taught thousands of women how to build a career and a life that they love.

Don’t Do It


Let’s work together so you can finally get out of your own way and experience rapid success.

Speaking & Trainings

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Mindset Switch

Read the Book

Work With Me

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Praise for Tonya

Tiffany Cavegn

Tonya helped me create a plan and a system for my business that feels good, but more importantly, the mindset that made me believe that I CAN do this! I can be a good financial person and manage my business without any stress. If you’re thinking about working with Tonya, you absolutely should! She’s amazing!

Tiffany Cavegn

Tara Bosler

Tonya has a magical way of nudging you outside of your comfort zone so you can bust through your own limitations…all while helping you feel totally safe to explore the unknown. In less than a year after launching my business full-time, I surpassed my annual salary from my previous job. That wouldn’t have been possible without the right mindset.

Tara Bosler

Patricia Fasciotti

Working with Tonya has been the single best investment I’ve made in my business and myself. Before working with Tonya I spent hours inside my own head circling around what I “should” be doing. I hated talking about money, asking for money, and had a hard time charging more than my peers. Now..I’m over it!!!

Anyone can give you practical advice on what you need to grow a business, but not everyone can lift your vibration so high that you radiate success and happiness. That is Tonya’s magical gift!

Patricia Fasciotti

Sharissa Bradley

Tonya has been instrumental in my success both financially and emotionally! She has a very candid way of speaking and teaching that makes you feel like you can accomplish anything you want to. Her education style can match anyone’s needs as she adjusts to fit each person. Without Tonya’s help this year in both a coaching setting, as well as a group setting, I would still have years worth of learning to do!

Sharissa Bradley

Lizzy Russinko

Working with Tonya is unlike anything I’ve ever experienced. She has a special energy that helps you understand that your wildest dreams are not only possible, but that they’re already in your grasp just waiting to be realized. Working with her has changed my life!

Lizzy Russinko

Since 2017 Tonya Rineer has been teaching the power of a positive mindset on her podcast, Raise Your Vibe. With over 60,000 downloads and counting this chart-topping podcast will leave you with actionable tips and tools to transform the way you think about yourself, create unstoppable confidence and become the most positive person you know! 

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