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The secret to developing a strong business and continuing even in the hard times is identifying your why that makes you cry. This will be your fuel to take action out of your comfort zone and go further into your money mindset.


0:25 Overcoming self-doubt. We have a voice inside us that challenges our dreams, that’s the voice of limiting beliefs.

1:29 You have to connect with your why. Dig deep inside to identify your why, which leads to an abundant life and helps identify what fulfills you.

2:27 What is your why? Why is your why important to you? Ask yourself why until you’re in tears.

3:26 How the book Skinny Bitch impacted Tonya to become a vegetarian and how it relates to her why.

6:54 I knew I, Tonya, was making a difference through my decision and that was enough to keep me going when it was really hard to keep going.

8:08 You have to make the decision to impact one person and allow that to lead you. Ask yourself where you want to make a difference in the world and decide that you can impact one person.

9:18 Tonya’s journaling invitation and prompt to dig into your why and find out why you’re doing what you’re doing in business.

Ask yourself why until you're in tears. Click To Tweet


  • Your why should make you cry.
  • You have to make the decision to impact one person and allow that to lead you.
  • The fuel to take action out of your comfort zone.


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