Telling a story is powerful for your business and my guest today, Judy Tsuei is a WordStylist & Business Strategist who coaches wild hearted female entrepreneurs on how to make your brand stories beautiful — and get seen! She’s currently in Austin, TX, by way of camper van adventure with her ohana from Kauai, Hawaii, and is getting ready to launch her next small-group coaching session to increase exposure and revenue for your business.
IN THIS EPISODE
1:38 My husband and I (Judy) bought a Winnebago and spent six months driving around the United States, got to Texas and decided to make that home for now.
3:32 Wild hearted entrepreneurs – having grown up in a traditional Chinese culture where you should not make waves and do what you should do, I, blazed the trail for her younger siblings and broke all the rules. I believe in following your own way and brought that into her yoga teaching. When I coach entrepreneurs, I talk with them about the stories they tell others and themselves. Being wild in every way, I consider myself thoughtfully spontaneous.
5:54 Following your north star or your emotional guidance and tuning into what feels good is important. In everything you do Tonya, it’s bad ass or like a rocket. As women we just do it, we’re strong and get things accomplished, and then we don’t give each other credit for it.
8:58 Storytelling is being able to write authentically and it makes connections with others. There is a power of words and a connection. I love to use my left brain and my right brain. I like to use creativity and strategy to build a kick-ass business. When it comes to branding, there are a lot of people out there doing what you’re doing. How you’re going to break out is what you should do is tell your story. Marketing strategists say you need 1,000 super fans to follow you with whatever pivot you make in your business.
14:10 From a strategic standpoint, when you’re presenting a persona in your copy on your website or in social media, and you hop on the phone with someone and you’re different from the persona you’ve created, they are going to have a disappointing experience with you. Something I learned as a yoga instructor is, this idea of when you meet someone for the first time, is vulnerability from them. I encourage people to share this when they are doing their branding. If they aren’t completely comfortable with themselves, they need to be comfortable sharing their story.
16:25 Having a solid mindset foundation is intertwined with confidence and self-worth. You need to get to a point where you’re confident in who you are and if someone doesn’t like you, you’re okay.
17:30 You want to share to the point where you share your story, but you don’t overshare or give someone too much to where they feel responsible.
18:27 Using Facebook live builds the know, like and trust factor. If you’re unable to share well or with a story, you create a barrier. There are different reasons why people are camera shy or wanting to get on a podcast. I was listening to an EO Fire episode and John Lee Dumas called out his guest because someone couldn’t tell a story on his podcast. I want to make sure that all of my clients are able to be seen and when they get that exposure, they have the tools to make the most of that exposure.
21:50 I like to look at the strategy of my client’s business and if they have a business that has multiple facets, you want to make sure you have a story that touches on all of those points. My default number is 3 stories. We look at what stories you can tell to allow your audience to know you better. I also help my clients create a press kit because then she has a press kit ready when she’s asked. We will self-sabotage if we are not prepared if we don’t think we’re prepared for what someone will ask for. That is a mindset thing.
24:25 I like to have someone think about connecting with someone, clicking and then meeting them for a coffee chat. Imagine you’re going to coffee with someone and what the vibe will be. It removes the feeling of having a sales conversation or a pitch conversation. You have a connection and those stories are going to be a way to create and deepen that connection.
26:36 Focusing on storytelling is a foundational piece of business and moving forward with those stories are important. You should make crafting stories a priority in building your business.
32:22 For all the moms who are entrepreneurs, one of the best things you can do is allowing your kids, especially your daughters, see you thrive. Part of my story is going through an eating disorder and going through post-pardum depression and knowing that I made it through that and being able to show my daughter that.
- When I coach entrepreneurs, I talk with them about the stories they tell others and themselves.
- Storytelling is being able to write authentically and it makes connections with others.
- I encourage people to share this when they are doing their branding. If they aren’t completely comfortable with themselves, they need to be comfortable sharing their story.
- Using Facebook live builds the know, like and trust factor.
- You should make crafting stories a priority in building your business.
- For all the moms who are entrepreneurs, one of the best things you can do is allowing your kids, especially your daughters, thrive.
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