Today’s guest is THE Boss Mom, Dana Malstaff. Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and Confessions of a Boss Mom, and the founder of the Boss Mom Movement.
She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.
When she is not creating new courses or building new strategy tools for creative entrepreneurs, she can be found, chasing her two kids on the beach, or thinking of the next fun new family adventure.
Join us to learn about creating a movement with Dana.
IN THIS EPISODE
2:54 Dana Malstaff is here unscripted and has no idea what I, Tonya, am going to ask her.
4:00 Everyone knows the Boss Mom movement, have read their books, and you’ve seen a tremendous amount of growth in the last two years since it was started. You’re a genius for strategy, which is why I, Tonya, worked with you.
5:12 I’ve always known that I wanted big things – I want to be on the cover of a magazine. I don’t think I knew Boss Mom would be so big. I was mapping out the book and that’s how I stumbled upon it. I don’t suggest writing a book first. Launching with that is how it worked for me, it was something that I wanted to get out and it was something I wanted to get out. I did this from a strategic point – I knew how it linked to my business. I did have a few mindset issues around it, I had two websites at the beginning. Having the strategy of how it aligned with what I wanted to do was huge. And the visibility of getting on podcasts. That’s what gave me visibility and got things ramped up.
8:52 The brand has gotten so solidified with who I am through the visibility. I’m a girl who likes to go big and the movement has grown and I think that has helped that I am so excited and passionate about the movement. The passion has helped the movement grow and change things faster.
11:46 I have a decal on the back of my computer and it’s the best $40 I’ve ever spent. It has helped me share the word with others. There is always someone who sees the decal, and when I talk about the business, people go tell others about my business. It’s important to talk about what you do.
13:55 The word movement can seem scary for people. We think we need to do it all ourselves, a movement is many, many parts and it’s lots of moving parts. You are the person who made the first few pushes. The Boss Mom movement is necessary for many others and there are people who will continue that and it will take a lot to stop the movement.
15:54 In the Boss Moms Facebook group, I’ve made a space where women can promote and collaborate as a think tank. You’ve got to think about what you’re creating with a Facebook group. We have a certain aspect to it and there are lots of moms who won’t resonate with Boss Mom, but I’ve created a culture that has details that people can latch on and take part in.
17:40 I have gone through overwhelm and we as humans are cyclical and I as a woman, I’m cyclical. I have a doubt at least once a week where I question what I’m doing. I just don’t know how to not do what I’m doing and because we don’t know how to do it any other way, and if I never questioned what I was doing, I would not be growing. The Matrix movie shows us that perfect isn’t great. It means we have a chance to decide what we want to pursue as we doubt.
20:09 I do live by assume positive intent. We’re in an interesting space where we are real with others. It’s also why we want to work with like money mindset coaches because something leads to other things and words don’t always mean what we make them mean, but sometimes people just need to cancel and run because their kid got sick or something. We like discovering things about ourselves, but that also can mean that we’re scared of what we find and we need someone to walk along side us.
22:03 I’ve learned I need people. I’ve become so much clearer on how I get my energy. I need people to tell me I am doing a good job. I told my husband that we need to hug every day. I like retreats and being on podcasts because I like that interaction with people. I like being on my own discovery calls because I like to talk with people.
24:40 I don’t ever in my business want someone else to do my coaching or something for me. I recently did a podcast and I think it’s my responsibility and our responsibility to make more influencers. We should raise up and create more who can influence others. The coaching clients that I’ve had who are now influencers are a ripple effect of me and an extension of the work that I’ve done. The more that I raise others up, it always ends up benefiting both of us.
27:22 I was reading some leadership quotes from others for something we were doing and one I like was that leaders take more than their fair share of the blame and less of the acclaim. I don’t remember who said it, but I thought it was great. Of course, I want to be a Disney character and on the cover of a magazine, but I will take the blame if my team is wrong, we assess and then we move on and learn from it.
30:40 I am doing the Whole 30 Diet right now and I’m doing it because I want to expand my food choices. If I haven’t slept at night, then I wake up, play with my kids and figure out what I need to do to wake myself up whether that’s figuring out what I can move around to take a nap. It’s just not an option to be unhappy, mad, festering about something I can’t change. Assuming positive intent is something you have to practice every single day otherwise other people’s unintentional actions will bother you all the time.
34:22 What is making me happy right now: My kids are making me happy because my kids are being easier right now. I am also drawing out a funnel and that makes me really happy. The driver for me is that I need to get certain things done in my business to make this work and it’s great. I got a consulting CFO and I can see now profitability that I’ll have visibility of where I have grown and how that means I should be moving and what I can be doing to make the most sense financially.
- Everyone knows the Boss Mom movement, have read their books, and you’ve seen a tremendous amount of growth in the last two years since it was started.
- Launching with that is how it worked for me, it was something that I wanted to get out and it was something I wanted to get out of writing it.
- In the Boss Moms Facebook group, I’ve made a space where women can promote and collaborate as a think tank.
- I do live by assume positive intent.
- The more that I raise others up, it always ends up benefiting both of us.
- Assuming positive intent is something you have to practice every single day otherwise other people’s unintentional actions will bother you all the time.
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