How do you feel about self-promotion? Does it come naturally to you or does the idea of talking about yourself and what you do freak you out? It would be so much easier if we never have to talk about what we do and clients just come knocking down our door going, “I heard you were awesome. Can I pay you?” but it doesn’t work that way. We have to tell the world what we do. We have to let people know that we’re available and we want to help. Learn how you can think about self-promotion in a new way and flip the switch so that it’s easier to talk about who you are, how you serve, and what difference you make in the lives of others. You’re here to make an impact and to make a difference. You can’t do that if people don’t know you’re available for it.

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Self-Promotion: Feeling Good About Who You Are And What You Bring To The World

I have one question for you. How do you feel about self-promotion? Is it easy? Does it come naturally to you? Are you like, “I want to tell the world about all the goodness that I offer. I want to tell my ideal clients about how I can help them, how much I love them, and how I want to serve.” Does the idea of talking about yourself, what you do, how you can help, and how awesome you are freak you out? Do you want to bury your head in the sand? Would it be easier if you never had to talk about what you do and clients just came knocking down your door going, “I heard you were awesome, can I pay you?” Yes, it would but it doesn’t work that way.

We have to tell the world what we do. We have to let people know that we’re out there, we’re available, and we want to help. If you don’t let them know what you have to offer and how you can help, they don’t know that you were available to be paid for what it is that you do. There’s the conundrum. We are very busy with business. I know you are. I know that you’re busy building opt-ins, trying to build your email list, doing things on your website. You’re creating content. You’re doing all this stuff behind the scenes, but you’re not promoting yourself quite as much as you should. Maybe you’re writing the email because that’s easy. You write the email and you press send, and while that might be a little bit scary, at least you don’t have to deal with that face-to-face rejection or judgment.

If people are judging you, they’re doing it by judging your words. They’re not doing it to your face. It’s easier to send an email and to promote via email than it is to get on and do a Facebook Live, have a discovery call, a sales call, or an onboarding call with a potential client. It’s easier to hide behind a computer screen than it is to go to a networking event, speak about what you do in public, or give an interview about your area of expertise. Why is that? Why is it hard to get publicly excited about what we do and to share our message with many people? Why is it freaking scary to put ourselves out there? That is because we’re conditioned not to. Ever since you were a little girl, you have been conditioned to be modest, to praise others but not be boastful. That’s conceited and selfish and nobody wants that. Don’t be a bragger. Don’t be a show-off. If you were in sports, you had this drilled into your head. Don’t be a showboater. Be a team player, encourage everybody else, high five. There is teamwork. There’s no I in team. However, when we get conditioned to not even notice our own greatness, it’s easy to forget that it’s there.

Stories work best. Tell them what it is that you have and how it is that you can help them. Click To Tweet

I want you to think about self-promotion in a new way. I want to help you flip the switch so that it gets easy to talk about what you do. In fact, it’s better than easy. It gets comfortable and it gets fun. I want you to feel good about who you are at the core, how you serve, and the difference that you make in the lives of others. You’re here to make an impact, to be an influencer, to make a difference. You can’t do that if people don’t know you’re available for it. I want you to think about it in a new way. I invite you for a moment to hear me out. When somebody else refers a company, business, product, or service to you, aren’t you glad they did it? Aren’t you appreciative that they took the time to share their experience with you?

Clearly, they’ve had a good experience and they’re helping to save you from the trouble of having to make a mistake or choose the wrong company, product, or service. Think about it. You give recommendations all the time. When you’re excited about a product or service, it’s easy to recommend others. It’s easy to talk about how great they are. I’m going to give you some examples. You tried a new restaurant downtown and it’s amazing. You’re at a dinner party the following week and you’re talking to people you know and you’re like, “Have you tried that new restaurant downtown? The chef is amazing, a culinary genius. The food looks like art. It melts in your mouth. It is by far a top rate experience. It is worth every penny. You’ve got to try it.”

It sounds easy to do. You do that all the time. Let me give you another one, hairstylist. Your friend’s looking for somebody to do her hair and you’re like, “You have got to go see Carrie. She is a genius when it comes to styling hair. She has her own private room so you’re not stuck talking to a bunch of people you don’t know and the latest gossip. It’s really intimate. She never double-books so all of her attention is on you the entire time. You’re not stuck on her dryer while she’s cutting somebody else’s hair for half an hour. She teaches you how to style your hair when she’s done. No matter what you do when you leave there, you know exactly how to get that salon-fresh look.” Am I selling you on this Carrie girl? Aren’t you like, “I want to go see her?”

One more. Your car breaks down and I happened to be there having a conversation with you and I’m like, “Let me give you the best car guy in the world. It’s Larry’s Auto. I know he’s on the other side of town, but let me tell you, he is worth it. He’s honest. One time I took my car in there and he spent two hours going through the manual and calling the manufacturer to try to find out if what was wrong with my car was covered. Sure enough, it was, and he sent me off to the dealership, told me exactly what to do and say to them, and he didn’t charge me a thing. Who does that? I wouldn’t trust anybody else with my car. Do you want his number?”

I want you to hear those examples. It’s easy to talk about what somebody else does, but in each one of those examples, I gave a story. I didn’t just say, “He’s awesome, go see him or she’s amazing, you’ve got to try her.” I told the story of why. In those stories, you heard some of my own values. You heard in those stories why I trust these certain people, why I won’t go anywhere else, why I value them, and why I think you would too. When we self-promote, it isn’t about convincing somebody else that we’re worth it, that we’re the best, that we’re enough, that we’re right for them. It has nothing to do with that. It’s about sharing our message, sharing about how we can help and why that’s important, and letting them make the decision.

PPP 130 | Self-Promotion

Self-Promotion: When we self-promote, it isn’t about convincing somebody else that we’re the best. It’s about sharing our message and how we can help and letting them make the decision.

 

Think about how you can use stories in your promotions. How can you talk about what it is that you do in story form? How can you give examples, other clients that you’ve served in the past, your relationship with them, what results they got? Talk about what it feels to work with you. Talk about why you’re different. Ask your clients, “Why do you like me? What is it about me that makes you want to work with me?” Those are the stories you share. When you know what that is, self-promotion isn’t about promotion. It’s about sharing and helping them to make an educated decision about whether or not it is good for them, right for them, a fit for them to work with you or not. That is it. That’s your only job. Your job isn’t to convince or to persuade, none of that. That’s all dark psychology. Your job is simply to inform and then let them make the decision.

When you look at self-promotion that way, it’s a spiritual gift. It’s sharing. It’s an exchange of energy. I’m giving you the gift of information. I want you to think about three easy things. These are the three things that you need to do in order to self-promote. I’m going to give them to you alphabetically. You need to be helpful. Tell them what it is that you have and how it is that you can help them. Stories work best. Number two, you have to be honest. You have to know what it is that you’re capable of or what it is that you deliver and what you don’t, who you are and who you’re not. That way, you’re not taking on everybody with money. You’re taking on the people that are right for you and that are energetically in alignment with what you have to offer. That way there’s never a situation where somebody is going to lose trust in you or faith in you because you are honest from the start.

Number three, you have to be humble. Don’t mistake this for shy or meek or not being able to vocalize what it is that you do. It’s being humble in the sense that you’re not trying to shove your stuff down somebody else’s throat and force them to take it. It’s not about you, it’s about them. It’s humble in the sense that you respect their opinion, that you respect their decision, that you are going to be helpful and give them everything they need, honest and let them know what it is that you do and what you don’t do. You are going to relax and say, “I know that I can help you in this way. If this is what feels good to you, let’s do business together. If not, I understand and I love you anyway because my job is to simply help you, inform you and love you whether we work together or not.” That is how we bring a soulful, spiritual approach into self-promotion so it doesn’t feel like an ask or a forceful thing. Instead, it feels like a beautiful conversation, a gift.

It is essential that you learn how to talk about what it is that you do if you want to make money in your business. Click To Tweet

If self-promotion is something that you’ve struggled with, if it feels weird for you, if you feel it’s awkward and uncomfortable, you feel like a burden. You’re worried about putting yourself out there. You are afraid of rejection or judgment. What people are going to do or say? What if they don’t like what you say? What if you do something wrong and you completely repel them from you? If you are always thinking things like this or if your emotions are negative, I invite you to join me for a self-promotion challenge. I want to help you through this. It is essential that you learn how to talk about what it is that you do if you want to make money in your business. Come join me for a couple of days and I’m going to coach you through self-promotion. You can get in on this challenge at TonyaRineer.com/self-promotion-challenge. It’ll be on the website.

I’m going to be teaching you some basic principles to help you get comfortable with the idea of self-promotion. I’m going to be sticking around to answer all of your questions so that you feel, at the end of our week together, comfortable and confident with this whole concept. If you can’t make the live videos, no worries, there will be replays and I will be there to serve you even if you come a little bit late to the party. If this is a struggle, make sure you head on over to TonyaRineer.com/self-promotion-challenge and sign up so that this is something that feels comfortable, authentic and natural. I hope that was helpful. I hope to see you in the challenge. I will definitely see you for another episode of the Profit Party Podcast.

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